A New Twist on Marketing

JA Konrath has discovered a wonderful way to reach the elusive top 100 at Amazon.  He offered to donate $500 to the charity First Book if his novel Origin made it into the Amazon top 100.  Guess what?  It worked and now he has a top 100 book and that lucky charity is $500 richer.


He's doing it again, this time with his Jack Kilborn novel Trapped.  If it reaches the top 100, he'll donate $500.  A new twist is that if his book hits the top 20, he'll donate another $500.  This could mean $1000 for the First Book charity.

So, while some may say that this is self promotion that takes advantage of our desire to help others, others will say that since both sides are benefiting, who does it hurt?  What's your opinion?

Check out JA Konrath's blog Newbie's Guide to Publishing.